Acne Studios Nearly Doubles Its Footprint in Soho, and Other News – SURFACE


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Acne Studios Soho

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Acne Studios Nearly Doubles Its Footprint in Soho

When Acne Studios creative director Jonny Johansson was tasked with expanding the Swedish label’s boutique in Soho, New York, he immediately looked to the neighborhood’s architectural character. He tapped Barcelona-based studio Arquitectura-G, which devised a muted space that plays with translucency and angles with both subtlety and sophistication. Since the brand’s Soho location has long been the best-selling out of its seven outposts in the United States and would house everything from menswear and womenswear to shoes and accessories, a tasteful intervention was needed. 

Arquitectura-G delivered on that promise. Inside, an artificial landscape of translucent glass panels forms a series of triangular fitting rooms that contrast the glass-colored wall-to-wall carpeting by longtime collaborator Kasthall. The muted hue pervades the entire space to create a calm atmosphere, compounded with lighting by French designer Benoit Lalloz that follows the ceiling’s lines and brings out the building’s industrial character. “When we create a store, it’s really important for us to work with the city and the actual space,” Acne Studios CEO Mattias Magnusson told WWD. “That’s why I’m so proud of how they’ve taken care of the building while infusing our DNA into it.”

Acne Studios Nearly Doubles Its Footprint in Soho, and Other News – SURFACE

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