It took The Ordinary all of five minutes to establish itself as a big-hitter in the beauty industry when it first appeared on the skincare scene in 2016. Before the Canadian brand revealed its gloriously effective yet affordable skincare to the world, this type of budget, high-quality skincare options had mostly been restricted to drugstore makeup brands.
And still the buzz continues. Alongside its no-frills serums and other skincare products, The Ordinary has dipped its toe into cosmetics (with the launch of two foundation formulas, a primer and concealer), haircare and, most recently, a brow and lash serum. The company’s versatile and accessible basics have been known to sell out fast and even garner huge waiting lists for products – the Squalane Cleanser, for example, has officially reached icon status thanks to some serious praise from beauty editors and industry pros around the world.
The brand’s range is growing all the time, with new and innovative products being added regularly. So, to help you find the best products from The Ordinary to try (if you’re new to the brand), we’ve rounded up our favourite tried-and-tested buys, plus some bestsellers.
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Best The Ordinary products: At a glance
How to choose the best The Ordinary products for you
How much do products from The Ordinary cost?
The Ordinary’s purse-friendly products start from as little as £5 (yep, you read that right) – which is a fraction of the cost of most other skincare lines. Take the brand’s Retinol 1% in Squalane as an example, which at £6.90 is a snip of the cost of other retinol products that harness the exact same ingredient. These prices allow consumers to build a highly effective skincare routine for little more than £15.
Why is The Ordinary so cheap?
The Ordinary takes a clinical, science-based approach to skincare, specialising in proven, single-ingredient-driven products that deliver results. In a bid to be completely…